BAM Studios had the hometown advantage for the latest Chevy campaign, «Confidence,» featuring Chicagoland sports heroes and award-winning sportscasters. Masterminded by Media Nexus, the all-star lineup went to bat for Chevy on their TV, radio, and web spots.
In addition to mixing the whole roster, it was a doubleheader for recording voiceover at BAM. Chicago Cubs manager “Sweet Lou” Piniella made a switch from the bullpen to the booth, lending his voice to the spots. Sportscaster Pat Hughes, the voice of the Cubbies, then gave the play by play for the campaign.
Other sports greats featured were White Sox manager Ozzie Guillen, Cubs sportscaster Ron Santo, Bears Hall of Famer Dan Hampton, and Blackhawks president John McDonough.