Editorial Production, in Los Angeles, teamed up with BAM Studios and Idolum for BancVue‘s new Kasasa ad campaign. Kasasa is a new branding and rewards package from parent company BancVue created to give small banks and credit unions the tools to rival larger banks in the industry. BAM handled all the sound production and post while Idolum took care of the video post production. Paul Blinderman, of Editorial Production, wrote and produced the 4 animated TV and 16 radio spots and BAM’s team worked on casting, recording, and mixing. All of the talent used in the spots were recorded locally here in Chicago and hired from Karen Stavins, Lily’s and Gray Talent. BAM’s sound engineer Dave Leffel says that the Kasasa project was «a big undertaking and took around 6 weeks to complete. It was great working with Paul; his attention to every detail is impeccable.» The spots will be airing on TV and Radio nationally, and will be available on the internet.
For more information on Kasasa, visit: https://www.kasasa.com/
