BAM Chows Down on New Spots for Cheez-It!

BAM Chows Down on New Spots for Cheez-It!
February 20, 2015 brian

The crew at BAM had a delicious time recording voiceover on an upcoming spot campaign for Cheez-It!  Engineer Dave Leffel had a busy day of recording seventeen different voice actors for the upcoming campaign, each playing various character roles in a series of thirteen :60 commercials.  Dave worked on the campaign alongside the creative team from VML Chicago, including producer John Pace, copywriter Jessica Hook, and creative director Todd DeHaan, who happened to be celebrating a birthday that day!  The new campaign is being used to promote the various speciality Cheeze-It flavors, such as Hot & Spicy and White Cheddar, with each flavor taking on a different voice and disposition. The spots feature the “maturing” cheeses going on wild adventures that fit their unique personalities.

To read more about Cheez-It Snack Crackers, click here: http://www.cheez-it.com/default.aspx

To read more about VML, click here: http://www.vml.com/