BAM’s been smelling good with a new DK project for Coach perfume. Coach introduced “Poppy Flower”, the newest addition to their fragrance collection. DK Chicago created a beautiful 30 second graphic piece for department stores that will carry the perfume. BAM’s Dave Leffel & crew hosted the casting for English and French speaking females and then mixed for what ended up being 25 versions of the spot.
December 2, 2011